Zupee Surpasses 100 Million Users and 6.6 Billion Gameplays, Reinventing Skill- Based Ludo Gaming in India

Gurugram, 11th Nov 2024: Zupee, the pioneering platform for skill-based Ludo gaming, has achieved an extraordinary milestone by amassing over 100 million users and clocking an impressive 6.6 billion gameplays. This remarkable achievement underscores Zupee's position as the premier destination for Ludo enthusiasts across India, transforming the traditional gaming landscape with its innovative approach.

 Zupee’s rapid ascent marks a cultural evolution in gaming, bringing a modern, skill-based twist to the classic appeal of Ludo and Snakes & Ladders. By combining nostalgia with innovation, Zupee has created an immersive experience that captivates today’s players, setting new standards for engagement and fueling its continued expansion in India’s gaming market.

Expressing the enthusiasm Dilsher Malhi, Founder & CEO of Zupee said, “Our explosive growth to 100 million users is proof that Zupee is more than a gaming platform — it's a revolution. We are redefining fun with a modern twist on beloved classics and our users are loving every moment of it.”

Committed to responsible gaming, Zupee has implemented features that empower users to play smartly while ensuring fairness through RNG certification and blockchain technology. By promoting transparent guidelines and advocating for responsible gaming practices, Zupee emphasizes that the primary purpose of gaming should be entertainment rather than mere financial gain.

About Zupee:

Zupee is the largest skill-based Ludo platform in India. Zupee offers ‘games of skill’ in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill-based board games is redefining the online real-money gaming ecosystem by providing meaningful entertainment and bringing moments of joy. Zupee seeks to offer a learning-driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Recently, Zupee was also recognized and applauded as the 'Future Ready Organization'.

Zupee, a responsible gaming platform, adheres to a transparent communication policy and outlines clear guidelines on its website regarding Do's & Dont's. Zupee advocates for responsible gaming practices, emphasizing that gaming should be enjoyed primarily for entertainment purposes, rather than solely for monetary gains.

Media Contact: amrit.anand@zupee.in

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